Run it up!

REASON is back and “At It Again” on the TDE rapper’s latest single, which has since arrived with its music video.

Anchored by Coleman, Motif Alumni and Tariq’s triumphant instrumental, the Carson-native stunts on his haters and boasts his never-ending success.

“Moms good, pops good, that’s a level up,” he raps. “Why you ain’t winning? / ‘Cause you ain’t good enough / My success is a big lesson, you bitch / Wild nigga, I been reckless, bitch.”

The City James-directed visual depicts REASON in his neighborhood with various individuals and scenarios that includes a ballerina, an inspiring ball player, an outdoor talent show, and a tragic shooting.

“At It Again” is REASON’s first release of the year, following last September’s “Sign Language” featuring ICECOLDBISHOP.