
Taylor Swift's Simultaneous UK Chart Success Highlights the Continuing Power of Album Campaigns
Swift's single “Patient Zero” debuted at No. 1 while The Life of a Showgirl returned to the top of the UK albums chart following an expanded release.
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Swift's single “Patient Zero” debuted at No. 1 while The Life of a Showgirl returned to the top of the UK albums chart following an expanded release.

Universal Music Group creates a global partnerships division, reflecting the growing connection between artists, brands, media, and commercial opportunities.