Taylor Swift's Simultaneous UK Chart Success Highlights the Continuing Power of Album Campaigns
Swift's single “Patient Zero” debuted at No. 1 while The Life of a Showgirl returned to the top of the UK albums chart following an expanded release.
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The Life of a Showgirl
Taylor Swift’s Showgirl Expansion Highlights the Changing Life Cycle of Major Music Releases
The four-song expansion demonstrates how artists can extend an album’s commercial and cultural life through digital releases.