A fusion of traditional Vietnamese folk and modern Vinahouse gets a visual identity to match.
In an era where cultural preservation often clashes with contemporary innovation, Vietnamese artist VINAHUY is proving that tradition and modernity can dance together harmoniously. For his ambitious new EP “VINAHEY VOL1” the rising star partnered with Tokyo Design Studio Australia (TDS Australia) through his management company Cosun Music Management, creating a visual and sonic experience that’s turning heads across Southeast Asia’s music scene.
A Strategic Creative Partnership
TDS Australia, known for their distinctive approach to brand design and visual storytelling, collaborated with Cosun Music Management to bring VINAHUY’s unique artistic vision to life. Out of the EP’s five tracks, TDS Australia handled creative direction and visual production for four, delivering a comprehensive suite of assets including MV launch images, visualiser music videos, and promotional packages that capture the essence of VINAHUY’s cultural fusion.
This partnership represents more than just design work; it’s a meeting of creative philosophies. While VINAHUY merges the haunting melodies of northern Vietnamese folk traditions with the pulsating energy of modern Vinahouse, TDS Australia translated this sonic alchemy into compelling visual narratives that resonate with both Vietnamese audiences and international listeners discovering this emerging sound.
VINAHUY: Bridging Generations Through Sound
Born Trần Đức Huy in 1998 in Thái Bình, Vietnam, VINAHUY emerged onto the national stage as the champion of reality TV show “Vote For Five.” But his ambitions reach far beyond reality TV fame. What sets VINAHUY apart is his unwavering commitment to his cultural roots, specifically his distinctive Thái Bình vocal tone, which he’s seamlessly integrating into contemporary music production.
Working closely with music composer / producer KAI ĐINH, VINAHUY draws from the rich heritage of Bắc Bộ folk songs, Quan họ Bắc Ninh, chèo, and other traditional Vietnamese styles, reimagining them within the framework of modern House music. The result is a sound that feels simultaneously ancient and futuristic, a musical time machine that honors the past while accelerating toward the future.
“His mission is to establish his music as a fixture of mainstream culture both domestically and internationally,” notes his Cosun Music profile, “bridging the gap between Vietnam’s cultural past and its vibrant future.”
Creating a New Genre: When Folk Meets Vinahouse
VINAHUY isn’t simply sampling traditional Vietnamese music or adding electronic beats as an afterthought. He’s creating something genuinely new: a genre-defying fusion that respects the integrity of northern Vietnamese folk traditions while embracing the accessibility and energy of Vinahouse, Vietnam’s distinctive take on electronic dance music.
This approach required visual representation that could communicate complexity without confusion, energy without chaos. TDS Australia’s work on the “VINAHEY VOL1” EP demonstrates their understanding of this delicate balance, creating imagery and motion graphics that feel rooted in Vietnamese aesthetic traditions while maintaining the sleek, contemporary appeal necessary to compete in today’s saturated music market.
Beyond Music: Building a Cultural Movement
VINAHUY’s influence extends beyond the recording studio. His recent high-profile commercial collaborations demonstrate his growing status as a cultural ambassador for this new Vietnamese sound:
- PANASONIC x VINAHUY (January 2025) – Composer and Voice Talent
- SEABANK x VINAHUY (February 2025) – Composer and Voice Talent
- OMELI x VINAHUY (March 2025) – Composer and Voice Talent
These partnerships reveal brands’ confidence in VINAHUY’s ability to connect with Vietnamese consumers across demographics, from those who grew up with traditional folk music to digital natives raised on global electronic sounds.
The TDS Australia Difference
Tokyo Design Studio Australia’s involvement in four out of five tracks on “VINAHEY VOL1” speaks to the depth of their collaboration with Cosun Music Management. Rather than simply executing predetermined designs, TDS Australia served as a true creative partner for music production companies, developing visual languages that could grow and evolve across multiple releases.
Their visualiser music videos, in particular, demonstrate this thoughtful approach. Rather than generic motion graphics, these pieces create atmospheric worlds that enhance the listening experience, giving audiences something to connect with visually while VINAHUY’s unique fusion plays out aurally.
The MV launch images and promotional packages similarly show TDS Australia’s understanding of the contemporary music landscape, where a song’s success depends as much on its shareability and visual impact on social media as on its musical merits. Each asset is designed to capture attention in crowded feeds while maintaining artistic integrity.
Looking Forward: Vietnam’s Sound on the World Stage
As VINAHUY continues to push boundaries and challenge expectations about what Vietnamese music can be, his partnership with TDS Australia and Cosun Music Management positions him perfectly for the international breakthrough he’s working toward.
“Through his music and commercial success, VINAHUY is proving that tradition and innovation can coexist harmoniously,” his team notes, “paving the way for other artists to explore similar cultural fusion approaches.”
With the “VINAHEY VOL1” EP, supported by TDS Australia’s visual storytelling, VINAHUY isn’t just creating music, he’s building a blueprint for how traditional culture can thrive in the modern era, offering a template for artists worldwide who refuse to choose between honoring their heritage and embracing the future.
To learn more about VINAHUY and hear the “VINAHEY VOL1” EP, visit Cosun Music Management. For information about Tokyo Design Studio Australia’s work, visit tdsaustralia.com.au.