On July 5, 2025, dancehall star Alkaline delivered a powerful performance at the Trelawny Multipurpose Stadium, marking a triumphant homecoming with his New Rules Festival. The event, which drew thousands of fans, showcased Alkaline’s dynamic stage presence and solidified his status as a leading figure in the dancehall scene.
The Trelawny staging of New Rules was particularly significant, as it marked the festival’s first appearance in the parish, which holds personal meaning for Alkaline. In a statement, he expressed, “Trelawny is my mother’s hometown, so it’s only fitting. This summer, it is the place to hold a vibe with my family and fans.”
The festival’s relocation from Kingston to Trelawny was a strategic move to engage fans in western Jamaica, who have often been excluded from major entertainment events. Alkaline’s manager, Kereena Beckford, noted, “Over the years, Kingston and St. Andrew municipal has been the home to many big festivals. However, entertainment lovers from the island’s western side have been somewhat excluded. Alkaline and New Era Production’s decision to take the show to Trelawny Multipurpose Stadium this year is to cater to a wider fanbase.”
The New Rules Festival has evolved into a multi-city tour, with previous stops in London and Toronto earlier in 2025. The Trelawny event featured a lineup of both established and emerging dancehall artists, providing a platform for showcasing Jamaican musical talent.
Alkaline’s performance included a mix of his chart-topping hits and new releases, captivating the audience and demonstrating his versatility as an artist. The festival’s success in Trelawny underscores Alkaline’s commitment to bringing dancehall music to diverse audiences and regions within Jamaica.
The event also had a positive economic impact on the local community, boosting business for vendors and stimulating economic activity in the area. Alkaline’s publicist, Rickardo Shuzzr, emphasized the festival’s role in promoting cultural and economic development, stating, “Our team will always find creative ways to aid the nation’s development, bring or ignite economic growth across the island, and, most importantly, cater to Alkaline’s fans.”
As Alkaline continues his New Rules tour, with upcoming performances in St. Vincent and the Grenadines, his influence in the dancehall genre remains strong. The Trelawny festival stands as a testament to his ability to connect with fans and deliver memorable performances that celebrate Jamaican music and culture.