On February 19, 2026, one of the United States’ most influential music award ceremonies, Premio Lo Nuestro, took place in Miami, spotlighting excellence in Latin music and celebrating the genre’s cultural impact across the Americas. The annual event, broadcast across major Spanish‑language networks and streaming platforms, brought together top artists, songwriters, and industry professionals for an evening of performances, recognition, and high‑profile wins.
A Night of Recognition for Latin Music
Premio Lo Nuestro 2026 was held at the Kaseya Center in Miami, Florida, and reached audiences across the United States through Univision, UNIMÁS, Galavisión, and ViX. As one of the longest‑running Latin music awards shows, the ceremony honors artistic achievement across mainstream and regional genres including urbano, pop, tropical, and regional Mexican music.
Leading the nominations this year were Bad Bunny, Carín León, Myke Towers, and Rauw Alejandro, each earning ten nominations in recognition of their work over the past year. Other notable nominees included major artists such as Beéle, Fuerza Regida, and Karol G, illustrating the diversity and dynamism of today’s Latin music landscape.
Major Winners and Highlights
The evening culminated in a wide array of winners, with accolades spread across genres and styles:
- Bad Bunny claimed two of the night’s most prestigious awards: Premio Lo Nuestro of the Year and Album of the Year for his record Debí Tirar Más Fotos, underscoring his continued dominance in global Latin and popular music.
- Karol G secured wins including Female Urban Artist of the Year and Urban Song of the Year for “Latina Foreva,” recognizing her influence within and beyond urbano pop circles.
- Carín León, celebrated for his contributions to regional Mexican music, was honored as Male Artist of the Year – Música Mexicana, further cementing his status as a leading figure in that genre.
- Rising star Camila Fernández was awarded Female Breakthrough Artist, spotlighting emerging talent gaining traction among audiences and critics alike.
The ceremony also featured special recognitions celebrating legacy and lifetime achievement in music. Icons such as Arcángel, Juanes, Los Bukis, Manolo Díaz, and Paloma San Basilio were bestowed with honors that reflect enduring artistic impact.
Cultural Impact and Significance
Premio Lo Nuestro occupies an important place in the U.S. music calendar as a platform that not only celebrates artistic achievement but also highlights the cultural and commercial influence of Latin music in the United States and globally. Latin music has grown significantly in mainstream markets over the past decade, driven by streaming growth, cross‑genre collaborations, and expanding audiences beyond traditional markets. The prominence of artists like Bad Bunny and Karol G in major awards underscores this trend and illustrates how Latin genres have reshaped contemporary popular music.
Moreover, the event serves as a space where a wide range of Latin musical traditions, from regional Mexican to urbano to tropical salsa and pop, are acknowledged side by side, reflecting the diversity that defines the broader Latin music ecosystem. For many fans and industry observers, Premio Lo Nuestro also signals shifts in listening habits, where bilingual and Spanish‑language releases compete with global pop for chart success.
Production and Audience Engagement
The 2026 ceremony was produced with high energy and visual spectacle, incorporating live performances, guest appearances, and dynamic staging that kept viewers engaged throughout the evening. Broadcast on television and digital platforms, Premio Lo Nuestro continues to draw substantial viewership, particularly within U.S. Hispanic communities and Latin music markets across the Americas. The accessibility of the broadcast on both traditional TV and streaming apps like ViX helps bridge generational and geographic divides, allowing younger fans to connect with their favorite artists in real time.
Looking Ahead
Premio Lo Nuestro 2026 not only honored achievements from the past year but also set the stage for what’s next in Latin music. With a blend of established icons and emerging artists recognized, the event underscored the genre’s vitality and its expanding influence on the wider music industry. As Latin music continues to evolve, industry watchers will look to future award seasons for indications of new trends, collaborations, and breakout stars who will shape the sonic landscape in the years ahead.