Pop star Sabrina Carpenter took her fan engagement to the next level by launching an official merchandise pop-up shop in downtown Austin during the 2025 Austin City Limits (ACL) Festival. The shop, located at 920 Congress Ave., opened its doors on October 3, 2025, coinciding with her highly anticipated headlining performance at the festival. The shop provided an exciting opportunity for fans to purchase exclusive merchandise and experience Sabrina’s world beyond her music.
The pop-up shop was open for a limited time, operating from October 3–5 and October 10–12. It offered a variety of exclusive items that allowed fans to take a piece of the experience home with them. The merchandise collection included everything from custom-designed T-shirts and tights to quirky items like lighters, playing cards, and espresso cups, all bearing unique designs and symbols related to Sabrina’s music and brand.
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In an effort to make the event more accessible to her fans, the pop-up shop was open to the public without the need for an ACL festival wristband. This move followed the success of similar pop-up events held in major cities like New York, Chicago, and London, further expanding her global reach and creating memorable, interactive experiences for her audience.
The pop-up shop in Austin was not just a merchandise hub—it was an experience. Fans could immerse themselves in Sabrina’s artistic world while browsing exclusive items and interacting with her brand in a way that was separate from the usual concert experience. This direct-to-fan approach showcases how artists are leveraging live events and pop-up shops to build deeper connections with their audience, offering them access to rare and personalized goods that reflect the artist’s identity.
By launching this pop-up shop in conjunction with her headlining performance at ACL Fest, Sabrina Carpenter strengthened her presence in the music scene while simultaneously offering fans a chance to engage with her in a more intimate and tangible way. Whether attending the festival or simply stopping by the shop, fans had the chance to experience her artistry in a whole new light.