Grammy-winning artist and body positivity icon Lizzo has officially launched Juicy Records, a new music label dedicated to amplifying voices that promote self-love, inclusivity, and body acceptance. Announced on March 21, 2025, Juicy Records aims to reshape the narrative within the music industry by supporting artists who embrace authenticity and defy traditional beauty standards.
The label’s first signee is emerging artist Nya Blu, a singer-rapper whose empowering lyrics and magnetic presence have already made waves on TikTok. Her songs, which often blend rap with soulful pop melodies, tackle themes of confidence, self-worth, and overcoming adversity—qualities that resonate with Lizzo’s long-standing message of empowerment.
“Juicy Records is more than just a label; it’s a movement,” Lizzo said during the launch announcement. “We are here to uplift the voices of those who have felt unseen and to build a space where music celebrates every type of body and soul.”
A Platform Rooted in Empowerment
Lizzo has long used her platform to challenge societal norms around beauty and self-image. With Juicy Records, she is now extending that advocacy into the business side of the music industry, aiming to create systemic change that benefits not just artists, but fans seeking representation as well.
In her announcement, Lizzo described Juicy Records as “a safe haven for creativity, joy, and radical self-expression,” and emphasized the importance of giving artists the freedom to be unapologetically themselves. She added, “Music has always been a way for me to express love for myself and others. Now, I want to help others do the same on a bigger stage.”
Nya Blu: The Voice of a New Generation
Nya Blu, the label’s debut artist, is poised to become a breakout star. Known for her relatable content and magnetic personality, she has cultivated a strong following on TikTok, where her videos often celebrate individuality and resilience.
“Being the first artist signed to Juicy Records feels like a dream,” Nya Blu shared. “Lizzo has been one of my biggest inspirations. She taught me that it’s okay to take up space and to love myself loudly. I can’t wait to bring that energy to the world through my music.”
Nya Blu’s debut EP, set to release later this year, will focus on themes of empowerment, joy, and personal growth. Lizzo hinted that the music will reflect the values of Juicy Records and serve as a rallying cry for those who feel marginalized.
A Cultural Milestone
The launch of Juicy Records is being hailed as a cultural milestone. It arrives at a moment when the entertainment industry is increasingly scrutinized for its lack of diversity and narrow portrayals of beauty. Lizzo’s decision to create a label specifically designed to challenge these norms has sparked conversations about the need for more inclusive industry practices.
Music industry analysts predict that Juicy Records could become a powerful player by tapping into an underserved market of listeners craving authentic, uplifting content.
“What Lizzo is doing is groundbreaking,” said entertainment analyst Jordan Ellis. “She’s not just starting a label; she’s redefining what success looks like in music by centering joy, truth, and diversity.”
Looking Ahead
Lizzo has hinted that Juicy Records will continue to expand, with plans to sign more artists who share its mission. While details remain under wraps, sources close to the label say several up-and-coming acts have already expressed interest.
As Lizzo steps into this new chapter as a label executive, she remains committed to using her influence to champion change. “This is just the beginning,” she said. “There are so many beautiful voices out there waiting to be heard. Juicy Records is here to make sure they are.”