The 67th annual American Express® PGA TOUR in La Quinta, California, which took place from January 22–25, 2026, featured an exciting blend of world-class golf and high-energy live music, creating a vibrant atmosphere for both sports and music fans. One of the standout aspects of this year’s event was the concert series, which added a dynamic layer of entertainment to the already action-packed schedule of golf. On the evening of January 23, country music group Old Dominion took the stage, delivering a thrilling performance that was the perfect complement to the competitive golf that took place earlier in the day at the PGA WEST Stadium Course.
Old Dominion, known for their catchy melodies, chart-topping hits, and a string of No. 1 radio singles, energized the crowd with songs that have helped define their successful career. The band’s performance, full of crowd-pleasing tracks that have generated billions of streams, was a hit among fans, offering a lively and unforgettable way to end the day. Their set proved that their reputation as a top-tier country band is well deserved, and the performance helped solidify the American Express® PGA TOUR as not just a premier golf event, but one that seamlessly integrates live entertainment for a diverse audience.
The concert series continued on January 24 with pop rock band OneRepublic, another powerhouse act that brought their global hits to the stage. Known for their smash songs like “Apologize,” “Counting Stars,” and “Good Life,” OneRepublic gave fans a memorable experience with their signature anthems and high-energy performance. Their set was a testament to the growing trend of blending sporting events with live musical performances, giving attendees the opportunity to enjoy both the excitement of golf and the thrill of hearing chart-topping music in a live setting.
These performances are part of a larger shift in how major sporting events are being marketed and experienced. The combination of sports and music is not only changing the way fans engage with events but is also expanding the reach and appeal of the events themselves. By incorporating high-profile concerts, organizers of the American Express® PGA TOUR are able to attract a broader audience—those who might not typically attend a golf tournament but are drawn in by the allure of live music from well-known acts. It also creates stronger engagement opportunities for event partners, as both the music and sports industries benefit from this crossover of fan bases.
The American Express® PGA TOUR’s concert series highlights the increasing trend of fusing sports and entertainment. These events are evolving into multi-faceted experiences that offer much more than just athletic competition. They provide attendees with a complete entertainment package, offering something for everyone—whether it’s the excitement of watching top-tier golfers or the energy of live music from some of the biggest names in the industry.
This blending of sports and entertainment not only enhances the experience for fans but also sets a precedent for how future events can be structured. As we look ahead, it’s clear that the future of major sports events may increasingly rely on such partnerships to create more engaging, accessible, and memorable experiences for audiences. The inclusion of top-tier musical acts like Old Dominion and OneRepublic at the American Express® PGA TOUR shows just how far these collaborations can go, making sporting events more inclusive and appealing to diverse groups of people. This trend seems poised to continue growing, transforming traditional sporting events into vibrant celebrations of both athletic achievement and entertainment.