Registration officially opened on January 7, 2026, for The NAMM Show 2026, setting the stage for one of the year’s most anticipated gatherings in the global music products industry. Scheduled for January 20–24 at the Anaheim Convention Center in Southern California, the annual event is expected to draw thousands of participants from across the world’s music, audio, technology and education communities. The NAMM Show has long stood as a flagship showcase where manufacturers, retailers, performers and educators converge to explore innovations in musical instruments, audio equipment and performance gear, and this year’s edition promises to expand on that legacy with a robust lineup of exhibits, demonstrations and networking opportunities.
More than 4,400 brands are slated to participate in the 2026 show, representing a broad cross‑section of the industry from large, established manufacturers to emerging boutique makers of custom instruments and cutting‑edge audio technology. Attendees can expect to see the latest advancements in electric and acoustic instruments, amplification, effects processing, recording and production tools, live sound systems, music education products and interactive technologies that are reshaping how music is created, performed and shared. With such a diverse range of exhibitors, the NAMM Show continues to be a vital marketplace where trends are launched, partnerships are formed and business deals are struck.
Beyond the exhibit halls, The NAMM Show is known for its dynamic educational programming and inspirational performances. Each year, the event features a full schedule of workshops, panel discussions, keynote presentations and master classes led by industry experts, renowned artists and business leaders. Topics often span everything from digital audio innovation and music business strategies to inclusive music education practices and wellness for performing artists. These sessions provide a platform for professionals at all stages of their careers to learn, connect and stay abreast of developments that will shape the future of the music ecosystem.
The NAMM Show also serves as a cultural hub where musical creativity is celebrated. Throughout the event, stages and performance spaces buzz with showcases, product demonstrations and artist appearances that highlight both established acts and up‑and‑coming talent. These performances not only bring energy and excitement to the convention center but also offer attendees the chance to experience new gear in action and gain inspiration from live music in its many forms.
Industry observers note that the 2026 show comes at a time of rapid change and innovation in music technology. As digital tools, software platforms and hardware continue to converge, companies are pushing boundaries in areas such as artificial intelligence‑assisted music creation, immersive audio experiences, hybrid analog‑digital instruments and mobile performance solutions. The NAMM Show provides a central stage for these innovations to be showcased to global audiences, enabling dialogue between creators and consumers about how next‑generation tools can enhance artistic expression and commercial opportunities.
Networking remains a key draw for many exhibitors and attendees. For retailers and distributors, the show presents a rare opportunity to compare products side by side, negotiate distribution agreements and explore merchandising strategies. For manufacturers, it offers a direct line to feedback from customers, dealers and industry influencers. Music educators and academic professionals similarly use the event to discover new teaching tools, collaborate with peers and bring emerging insights back to their classrooms and studios.
Local businesses in the Anaheim area also benefit from the influx of visitors brought by the NAMM Show each year. Hotels, restaurants, performance venues and cultural attractions see increased activity as attendees from around the globe make their way to Southern California for the event. This economic ripple effect underscores the show’s significance beyond the music industry itself, contributing to the vibrancy of the host city during one of its busiest weeks.
Registration opening on January 7 marked the first step for planned attendees to secure their spots and begin scheduling meetings, tours and sessions that will define their NAMM experience. Early registration often includes access to special events, discounted rates and the ability to customize one’s schedule through the NAMM digital platform, which helps participants navigate the vast array of opportunities available over the four‑day event.
As the countdown to January 20 continues, buzz within the music and audio communities is palpable. Exhibitors are finalizing demonstrations and product launches, artists and performers are preparing appearances, and attendees are mapping out their participation in what many describe as the most important trade event in the music business. Whether veterans of the industry or newcomers eager to make their mark, participants converge on Anaheim with shared anticipation for innovation, connection and celebration of all things music.